Amazon.com: Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2-downloads) eBook: Keller, Kevin Lane, Swaminathan, Vanitha: Kindle Store
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What Is A Brand Promise? 12 Powerful Examples - Www.garyfox.co
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PDF) Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?
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Brand Positioning: How to Build a Winning Strategy [for 2021]
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink
H&M faces up to a new reality | Financial Times
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The Effect of Brand Gender on Brand Equity - Lieven - 2014 - Psychology & Marketing - Wiley Online Library
The Death of Apparel Retail As We Knew It, Part I: The Survivors | News | Apparel Magazine(AM)
Nike, H&M and Zara top most valuable apparel brand list - News : business (#961776)
Why Zara Wins, H&M Loses in Fast Fashion
